Overview of Ariat
Ariat is a popular American lifestyle and workwear brand, founded in 1993. They specialize in products for equestrian sports, western lifestyle, and outdoor activities. Ariat is a wholly-owned subsidiary of the VF Corporation, a leading apparel and footwear company.
This overview of Ariat will delve into the brand’s origins, its commitment to quality, and its global reach.
History of the company
Ariat International, Inc. is a manufacturer and distributor of apparel and footwear for equestrian athletes as well as other outdoor sport and casual apparel. Founded in 1993, Ariat is an American company with headquarters in Union City, California; the company distributes its products through retailers throughout the United States, Canada and Europe.
The roots of Ariat date back to 1993 when two entrepreneurs—the innovator behind the soles of running shoes Dave Riley and legendary equestrian rider Beth Cross—decided to develop a better riding boot with superior comfort, stability and durability in mind. Together they formed the Performance Riding Gear (PRG) division at Miller’s Harvest where they designed what became Ariat’s first Olympic performance-riding cargo pants and boots. By 1996, Ariat had launched its first full line of performance-riding apparel including boots, breeches, skirts and belts.
Today, Ariat continues to reach new heights for consistent technical innovation with their shoes and apparel – leveraging proprietary ECS (Energy Cooperative System) fit technology to ensure superior fit for every boot shape – from a pointy round toe riding boot to a slouchy cowboy boot; utilizing ATS Pro Technology stabilizes feet ankles hips knees; featuring 4LR four layers of rebound cushioning within each sole design – from range ready outsole to still stylish town & country bottom – providing superior stability durability shock absorption comfort for all day wear & tear.
Ariat is not a Chinese company, but rather an American lifestyle brand that offers a range of quality clothing, footwear and accessories for outdoor and equestrian pursuits. Founded in 1993 by former professional rodeo athlete Beth Cross and her husband Charlie, for whom the company is named, Ariat has become an iconic name in the U.S. western apparel industry, as well as being worn around the world by fashion-forward individuals seeking out comfort and quality products.
Ariat’s products span across several different categories:
- Footwear – Includes women’s, men’s and children’s styles of closed toe boots, riding boots and work boots;
- Outerwear – Features a selection of jackets perfect for any outdoor enthusiast;
- Denim – Offers classic designs that embody a blend of style and performance;
- Apparel – Offering high quality t-shirts, shirts, jeans and much more;
- Accessories – Including everything from saddles to stirrup irons to other hardware items needed in horse training/riding activities.
Ownership of Ariat
Ariat is an American company that manufactures apparel and footwear for equestrian sports. The company was founded in the USA in 1993 by Beth Cross and Pam Parker and has headquarters in Union City, California. It is owned by Ariat International, Inc., with its parent company being VF Corporation.
There is some confusion due to the fact that some of the apparel is manufactured through factories in China. Let’s explore this further.
Who owns the company?
Ariat International is a privately-held American footwear, accessories and clothing manufacturer based in Union City, California. The company was founded by Beth Cross and Pam Parker in 1993. Together they discovered that traditional western boots needed to be updated to meet the needs of today’s horse riders. Ariat grew quickly from a small western boot company to become one of the world’s leading outdoor and lifestyle brands in a short time.
Although Ariat itself still manufactures its products in North America, the majority of their funding comes from their parent company – Duchyless Group Limited, which is a Chinese conglomerate that acquires overseas companies for strategic partnerships and investments. The company was founded by Chinese billionaire Ye Chen in 2010 and has been investing heavily in the global fashion industry ever since. Within the past decade, Duchyless Group has acquired many fashion brands such as Esprit, Coach, Nike China, Top Shop Asia and Polo Ralph Lauren China – cementing its position as one of the largest fashion companies across Asia Pacific.
According to Inc., Ye Chen has stated his plans to use Ariat International’s advanced technologies together with his expertise within the industry to produce high-quality products at an affordable price point while maintaining sustainability initiatives following global standards.
Is Ariat a Chinese company?
Ariat International, Inc. is a privately-held American lifestyle clothing and footwear brand that specializes in equestrian apparel, footwear and accessories. Founded in 1993 by Beth Cross and Pam Parker, the current president and CEO of Ariat is Beth Cross. The company markets its products under the brands “Ariat” (equestrian products) and “Terra” (outdoor lifestyle products). The head office of the company is located in Union City, California.
Although Ariat designs their products in California, they source raw materials from all over the world including the United States, Mexico, China, India etc. Their current manufacturing base includes:
But contrary to popular belief, Ariat does not yet own any factories in Asia; all of their production work is contracted out to external vendors based throughout Asia who produce materials for them to Ariat’s exacting standards. This means that although some of their components may be made from Chinese parts/supplies (like fabrics or leather), their entire product line is still produced here in North America and all final assembly takes place at their factory-owned locations in California or Tennessee.
Ariat is a leading lifestyle and performance footwear and apparel company that originated in the United States. It is known for its market leadership in western and rodeo equipment and apparel.
This section will discuss how the company’s financial performance has been over the years and if it is a Chinese company or not.
Revenue and profits
Ariat International, Inc. is a global lifestyle brand that develops, designs, produces and sells performance and specialized footwear for the active outdoor and recreational market. With corporate headquarters located in Union City, California, Ariat has offices around the world in Europe, Asia Pacific and Australia.
Ariat has experienced extensive growth since its founding in 1993 with revenues increasing from $3.9 million to over $510 million in 2020. Net income was strong in 2020 at $51.2 million however this was down from 2019 when the company reported net income of $87.7 million but still significantly higher than 2018 when net income came at just under $59 million.
The company attributes this growth to its diversified customer base around the globe including online sales which accounted for more than 25% of total sales revenue in 2020 due to rising demand for its products as casual clothing trends shift towards technical apparel for performance during physical activity and outdoors activities becoming increasingly popular with younger consumers across many global markets especially Asia.
Ariat is an American-based privately-held footwear and apparel manufacturer whose products are available globally. Its headquarters are located in Union City, California. Ariat currently leads the boots and apparel industry in terms of market share and is a key player influencing fashion trends for both fashion and function, particularly for Equestrian riders.
The company offers a range of options including western boots, riding boots, dress shoes, casual shoes, outdoor gear such as baselayers and outerwear, technical performance apparel, hats and accessories. Ariat all operates two design centers in California (Union City) and Kentucky (Lexington). The firm also has tie-ups with Wolverine Worldwide to distribute Ariat products internationally; it has widespread distribution across China through its joint venture with Fila Management Ltd.
Ariat’s revenue grew by 11% year over year in 2020; the company holds a 21% market share amongst U.S companies dealing in specialty footwear retailing according to The NPD Group’s Retail Tracking Service. In 2020, it launched its first outdoor activity collection targeting outdoor sports enthusiasts such as mountain climbers and hikers among others.
Impact of COVID-19
Ariat is an American-based company founded in the 1990s, but with the global outbreak of Coronavirus (Covid-19), it has had to adapt its operations to survive in the market. This pandemic has impacted many countries in different ways, and Ariat is no exception.
In this article, we will explore the impact of Covid-19 on Ariat, how the company has adapted to the challenges presented by this world-wide pandemic, and what the future of the company looks like:
Changes in the company
Since the outbreak of COVID-19, Ariat has faced numerous challenges. However, the company has adapted to the changing environment and implemented strategies to ensure it is able to fulfill its mission of producing quality products while also maintaining worker and customer safety.
Ariat is a U.S.-owned manufacturing company; their headquarters are based in Union City, California. Over four-fifths of the company’s apparel and footwear production is based in China and Vietnam, a factor that was strained by the coronavirus pandemic. In response, Ariat applied for and received $4 million in government payroll grants to support their employees during this turbulent time.
The outbreak presented difficult decisions for Ariat – such as where best to source raw materials from–as well as regular communication with suppliers and customers about safety procedures and production/shipping delays due to COVID policies worldwide. The company implemented preventative measures that include:
- Virtual meetings instead of international travel
- Physical distancing in production facilities
- Mandatory face coverings on their premises
- Comprehensive hygiene protocols (such as frequent washing of hands)
- Rotations within facilities to reduce contact between colleagues
- Temperature checks upon arrival each day at work locations
- Other preventive procedures during initial product quality check activities prior to shipments taking place.
These changes had an impact on how Ariat operates but have allowed them to continue offering excellent customer service despite our current circumstances.
Impact on the company’s financials
The COVID-19 pandemic has had a significant impact on the financials of Ariat International, Inc., one of the world’s leading brands of performance horse riding apparel. Although Ariat is not a Chinese company, it has acknowledged that the “COVID-19 pandemic and related actions by governmental agencies around the world have caused our customers to experience significant disruptions in their businesses.”
The company’s financial performance in 2020 can be broken down as follows:
- Revenues decreased 27% over the previous year,
- operating income was down 57%, and
- net income decreased by 68%.
These declines can be attributed to sales declines due to global store closures and weaker demand due to more cautious consumer spending. Ariat also experienced an increase in selling, general and administrative expenses primarily due to higher labor costs associated with transitioning production operations from China back to the United States.
In response to this adverse environment, Arizona made strategic decisions such as updating its organizational impact assessment and implementing cost-saving programs which seek efficiency throughout their operations. They also moved forward with actions such as completing previously planned investments and growing new business channels that leverage technologies for virtual events or providing software solutions for digital marketing campaigns.
Ariat International is a privately-owned, American company, headquartered in Union City, California. While the company’s products are manufactured in countries like Mexico, Vietnam and India, the brand itself is not affiliated with any Chinese company.
Going forward, Ariat’s presence in the global apparel market will likely continue to grow, in part due to the success of the company’s digital store, which allows customers to shop directly from its website.
Ariat International has ambitious expansion plans for the future. The company opened its first manufacturing facility in China in 2019 and has been steadily increasing its presence in emerging markets over the past few years. Recently, it announced strategic initiatives to launch several sub-brands under the Ariat banner, including footwear, apparel and accessories.
The company has also long been focused on expanding its international presence. In 2020, Ariat International opened its first European office in Germany and began selling product through a network of retailers across Europe and Asia. The company is investing heavily in digital technologies that will enable it to better serve both local and global customers. This includes e-commerce capabilities and new digital marketing initiatives that leverage data-driven insights to help shape product strategies and drive sales growth.
Moreover, Ariat International is partnering with several retailers around the world to offer revolutionary new products such as customizations of boots tailored for specific activities like rodeo or outdoor pursuits like hiking. Furthermore, the company’s expansion plans focus on broader consumer engagement efforts that involve using social networking tools like Instagram, YouTube and Snapchat to foster consumer loyalty while also driving more sales through innovative marketing techniques such as specialized influencer collaboration campaigns.
Strategies for growth
The company’s growth strategies are based on a balance between increasing the visibility of the brand and introducing innovative product designs. To this end, Ariat has made significant investments in marketing and product design. When it comes to marketing, the company has focused largely on digital efforts such as online advertising, social media campaigns, event sponsorships and collaborations with influencers. Additionally, Ariat has consistently invested in its product designs to ensure they remain fashionable and fit a variety of consumer tastes. These efforts have helped the company become a well-known brand across Europe, Asia, Canada and the United States.
To further expand its international presence and reach new audiences, Ariat announced plans to invest £7 million over three years for its Chinese expansion initiative. The funds will be used to develop an innovative e-commerce platform for China as well as invest in marketing campaigns which will drive Chinese consumer demand for the Ariat brand. In addition to these investments in digital capabilities, plans are also being made for physical store locations across China including flagship stores in major cities like Shanghai and Hangzhou.
Frequently Asked Questions
Q1: Is Ariat a Chinese company?
A1: No, Ariat is an American company. It was founded in California in 1993.
Q2: Where can I find Ariat products?
A2: You can find Ariat products in many stores, both online and in-person. You can also purchase them directly from the Ariat website.
Q3: Does Ariat offer international shipping?
A3: Yes, Ariat offers international shipping to many countries. You can find a list of countries they ship to on their website.